Upcoming Events
Arabian Travel Market ATM
Arabian Travel Market features dedicated segments such as luxury travel, MICE, travel technology, and innovation, alongside conferences and panel discussions led by global industry leaders. It remains a strategic event for building partnerships and expanding presence in the Middle East and international markets.
Longines Global Champions - Finals
This world-class equestrian competition features elite riders and horses competing in high-level show jumping events, including the Grand Prix. As part of the global tour, Rabat plays a key role leading into the season finals, attracting an international audience and top-tier talent.
Set against the cultural backdrop of Morocco’s capital, the event combines sport with lifestyle, offering premium hospitality, VIP experiences, and an elegant atmosphere that appeals to both equestrian enthusiasts and luxury travelers.
Dubai Design Week
The largest design festival in the Middle East, showcasing a wide range of disciplines including architecture, interiors, product design, and innovation.
It is the largest design festival in the Middle East, showcasing a wide range of disciplines including architecture, interiors, product design, and innovation.
Abu Dhabi HSBC Championship 2026
Nov 5–8, 2026, the Abu Dhabi HSBC Championship unfolds as a showcase of precision and prestige, where the world’s best players meet under calm yet charged championship conditions.
Set along the coastal elegance of Yas Links Abu Dhabi, the tournament blends strategic play with sweeping Gulf views, transforming every round into a study of control, focus, and finesse.
Longines RIYADH | GC PLAYOFFS
This final brings together the top-ranked riders and teams following the global circuit, competing in high-stakes CSI5* classes and team championships that determine the season’s ultimate standings. The level of competition is at its peak, with leading stables, owners, and international sponsors in attendance.
Beyond the sport, the event is positioned as a premium gathering point for the global equestrian community, offering exclusive hospitality, VIP lounges, and curated networking environments. As the season finale, Riyadh delivers both competitive intensity and a high-level social setting, making it a key moment on the international equestrian calendar
Qatar Grand Prix 2026 - F1 Race
Awaken the unseen beneath the desert night at the Qatar Grand Prix 2026, where speed, precision, and atmosphere collide in a luminous celebration of racing under the stars.
Set at the Lusail International Circuit, the weekend transforms into a vibrant fusion of motorsport, luxury hospitality, and curated experiences, where every moment beyond the track is as compelling as the race itself.
From the roar of engines to the quiet glow of desert evenings, this is where the season’s energy reshapes into something immersive, unforgettable, and entirely yours to explore.
(F1) Etihad Airways Abu Dhabi Grand Prix
The Formula 1® Etihad Airways Abu Dhabi Grand Prix 2026 marks the most powerful moment of the season’s finale, where speed, spectacle, and emotion converge under the desert sky.
Beyond the track at Yas Marina Circuit, Abu Dhabi transforms into a citywide festival of immersive experiences, from world-class live entertainment and vibrant nightlife to cultural discoveries and curated moments across the city.
This is where the unseen awakens. A place where every day flows into unforgettable nights, and where you choose how to experience the season’s final chapter.
Dakar Adventure 2027
The Dakar Rally is the world’s most iconic off-road race—raw, extreme, and legendary. It’s not just a race, it’s an expedition across some of the most challenging landscapes on earth.
Ultra Gobi AlUla
The Ultra Gobi Series brings runners and trekkers from around the world to landscapes that have carried travellers, traders and pilgrims for over a thousand years.
In the Gobi Desert, runners follow the ancient Silk Road through Northwest China. In AlUla, Saudi Arabia, they pass Nabataean tombs and oasis valleys along the old Spice Route.
Date: 13–20 January 2027
Location: AlUla, Saudi Arabia
Non-stop races: 400km, A+ (121km)
Multi-stage formats: A (121km, 4-days, team race), B (121km, 4-days, stage), C (30km, 1-day), Youth (90km, 3-days, stage)
Seven thousand years of civilization. Sandstone canyons carved by time. Ancient kingdoms whose traders connected Arabia, Africa, and Asia long before the modern world drew its borders. AlUla, in northwestern Saudi Arabia, is one of earth's great hidden places, and in January 2027, it becomes the newest destination of the Ultra Gobi Series.
ALO Yoga at High Society
A special collaboration with Alo Yoga bringing together movement, wellness, and elevated dining in one of Dubai’s most iconic skyline settings.
Set in Business Bay, this curated activation blends mindful movement with refined hospitality, creating a seamless flow between fitness, fashion, and social experience.
A limited-capacity event designed to showcase Dubai’s evolving lifestyle scene and its position as a global hub for experiential concepts.
High Society, The Lana Dubai
Limited availability
Dubai Art
Art Dubai is the leading international art fair in the Middle East, held annually in Dubai as a global meeting point for galleries, artists, and collectors. The event highlights contemporary, modern, and digital art with a strong focus on the MENASA region, while fostering cultural exchange, discovery, and dialogue. More than an exhibition, it brings together talks, performances, and curated experiences that position Dubai as a vibrant hub for creativity and the international art scene.
Lagree Microformer at Museum of the Future
Strengthen & Sculpt at the Museum of the Future is a cutting-edge wellness experience designed to reimagine movement, strength, and longevity.
Set within one of Dubai’s most iconic landmarks, this immersive session blends Lagree-inspired, low-impact high-intensity training with a future-focused approach to fitness and wellbeing.
A curated experience where innovation meets physical performance, reflecting a new vision of health where body, mind, and technology move in sync.
The Journey Of Rose Water From Taif
The production of rosewater in Taif is a traditional craft closely linked to the annual rose harvest season, which lasts around 45 days each spring. Roses are hand-picked early in the morning to preserve their essential oils.
Explore the craftsmanship behind Taif rosewater and curate your most authentic experiences with AWAGE.

